When it comes to your Twitter account who is it that you want to speak for you? Do you want to use it as a business account or do you prefer that individual employees of your company represent you? This is a dilemma which faces many marketing managers and each one must think about this question before you register your company on Twitter.
From a business point of view every option has its benefits and disadvantages. The purpose of this PR is to let you know that there is a service which help you to decide whether corporate Twitter accounts or individual Twitter accounts are the way to go.
A Corporate Twitter Account: The Brand Is King
A corporate or business Twitter account is one that employs your company’s name and has as its profile your company branding. It has been well know that Corporate Twitter accounts offer a magnificent opportunity for users to get to know your company which mirrors your brand advertising. It should be one of your goals to inculcate your firm’s news, updates and information about customer relations into the minds of your Twitter followers and managing a corporate Twitter account is one of the best ways of doing this.
To regard your customers professionally is the best way to engage them by tweeting from a corporate account. Let us consider the situation – every mention your brand receives and every tweet you send and direct message you send is one of the best ways of positioning your company in the minds of your followers. When it comes to branding there should be no room for subjectivity and your tweets should be an excellent reflection of what your company has to offer its customers. When you are tweeting from your company’s Twitter account you have the chance to enhance your company’s reputation and get your message out to the internet.You have an opportunity to get your company’s message out to your followers.
Individual Twitter Accounts: Still a Great OptionHowever do not dismiss the idea of individuals in your company managing tweets for you.
It shows a more human side to your company especially if it is a large corporation.Samsung do this and although it is more difficult to prevent unwanted tweets they ensure that employees sign an they will not say anything that brings the brand into dispute.
So corporate tweeting or individual accounts? There are benefits and drawbacks to both but either way Twitter can be a great weapon in your arsenal for enhancing your company brand.
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Twitter has become one of the most useful business-building tools out there. It’s quick and easy to use. And it’s powerful. The power of Twitter lies in the ability to build relationships and create conversations with followers and the people who you follow. But it can seem overwhelming and ‘just one more thing to do” So here are a few very short tips to get you in the swing.
Rule #1 Don’t spend more then 15 minutes a day on Twitter!You can have a high ROI without a lot of time on Twitter. I encourage people to use the Twitter widget in and iGoolge dashboard so that you don’t drown in Twitter’s site. This widget pulls your tweets in every 3 minutes so it stays up to date, but there are no other distractions. You can just dip over to see what’s going on and get right back to work. It makes a nice break. You can scan what your people are chatting about, jump in if you choose, or tweet out a comment, short survey and be on your way. Spread your tweets through out the day to get the most exposure – but do not linger.
Rule #2 Do not Sale!There are many ways to use Twitter but the number one no-no is hard sales. Nothing annoys people more than having someone constantly blasting sales pitches at them. This is not a commercial. It’s a relationship building tool. Here are some things to tweet about to stay in your follower’s good graces:
* Share job opportunities or client needs
* Share useful or interesting links
* Share links to your blog posts, articles, events
* Offer support
* Offer community
* Share an a-ha moment
* Share a feeling
* Ask a “have you ever…” question – start a conversation
* Ask for resources…”what’s the best…?”
* Share a laugh
* Share a quote
* Share a vent, pet peeve, nervous tick…
* Do a tip of the day
Rule #3 Know who to followPeople of all sorts are going to follow you. That’s part of the fun of Twitter. But to make the best use of your time, choose who you follow carefully. I know a lot of people do an automatic follow in return when someone follows you, but that didn’t work for me. For some bizarre reason a lot of real estate people started following me and they really do a lot of sales tweets so I had to go back and unfollow. So be strategic. Here are a few ideas on who to follow (tip: you can search by keywords for people to follow:
* People who hire freelancers
* People who know people who hire freelancers
* People who outsource to other freelancers
* People who share the same ideas and interests
* People who have to potential to collaborate on ideas
* People who inspire you
* People who you find funny, interesting,…
Rule #4 Remember: Relationships & FunThat’s really what social media is all about, creating relationships, sharing your expertise, and having some fun.
The final caution:Do not tweet anything that you do not want a room of about 150 people to hear. I’m just saying…
About the Author
Barbara Saunders is the Director of the International Association of Self-Employed Communication Professionals (www.IASECP.com); & Editor/publisher of Self-Employed Professionals | Insider Profiles & Biz Strategies (www.IASECP.com/magazine/)
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After extensively covering Anonymous? attack on Sony, PlayStation LifeStyle?s news was heavily referenced across the internet by other gaming sites, but they weren?t the only ones to take interest in our articles. Anonymous had noticed, and they wanted to talk.After waking this morning, I checked Anonymous? IRC, a secure chat system used by the group to co-ordinate their attacks, after scrolling down a few pages I noticed something ? Anonymous were looking for me. User Takai stated on SonyRecon?s IRC ?Find me Sebastian Moss? Wanna talk to him?. Subsequently, other members replied ?There?s his twitter dude, I can get his email if you want? Moss is a member of GamesPress.com ? his details will be easy enough to find.? Anonymous were closing in: ?okay Mr Moss lives in central london? continuing ?hey sebastain if your here wanna just go ahead and give us your phone number?? cause we?re going to find it?.Dubbed by some as ?giant killers?, its generally not seen as a good idea to incur the wrath of Anonymous, who were able to not only bring Sony down, but governments, Mastercard and US security firm HB Gary. However, while Anonymous has few rules, they do have a very strict one against attacking the press ? as supporters of free speech, they must allow journalists to write what they want, even if they don?t like what is written. Takai told the members of the chat ? He is NOT a target?, repeating that I should not be intimidated or threatened.
Checking my Twitter, I had received a message: ?Join our IRC #SonyRecon under the username BoltMoss72. Anon has a statement to make?. Anonymous has no formal leader, and instead any member can contribute to the group and suggest actions or make statements, but the SonyRecon IRC was almost unanimous ? they had something to say to me.
I joined the chat soon after, still slightly nervous, updating my anti-virus software in a futile attempt to feel more secure. Takai immediately replied to my message, setting up a private chat room to talk. After looking at the IRC chat logs it was clear that Takai, while not a leader, did have a disproportionately high input in the chat, and the group?s actions. I asked Takai if he (gender assumed) would classify himself as ?a current driving force behind SonyRecon? and he agreed, but later was careful to clarify that he had ?not actually admitted to what [his] particular role in the operation is?, and light-heartedly that ?perhaps [he is] merely a cheer leader?.
Takai believed that the FBI, along with Sony and Prolexic were watching the main group?s chat (but not our private conversation), so he chose his words carefully, ensuring he never technically admitted to any wrong doing. However, he said that he did not fear Sony coming after him, and that ?they have bigger things to worry about than I?. He also joked that about the FBI watching them: ?They?re names in a list. If they want to hang out and chat, by all means. Maybe they can help ddos!.. I hear the government has a fast connection or two ?.
Hired by Sony, Prolexic are a company that specialises in defeating DDoS attacks ? the kind currently used by Anonymous to bring down Sony. A powerful opponent, Prolexic have mostly managed to keep Anonymous at bay. Takai, however, seemed relaxed about the company?s defenses ? ?It was expected. We knew sooner or later Sony would enlist outside help?. Pressed on whether Anonymous would take out Prolexic, Takai showed confidence in the ?hacktavist?s? upcoming retaliation, stating ?well, if I had to put money on it ? I?d say, Prolexic is going down like a two dollar wh*** in a Nevada chicken ranch ?. He did admit that the company ?is quite formidable? and congratulated ?them for doing so well?, but again he warned ?We do however have ways for dealing with the ?Prolexic? factor?. Hoping to not ruin the ?big surprises? planned for Sony, he would not go into detail on what these ways were, refusing to comment on whether the site would be defaced ? something that was considered in the main IRC.
It was clear that Anonymous have only just begun their assault on Sony, with Takai saying about the new defenses: ?the last thing we want, is Sony thinking we were in any way discouraged?. He announced ?[today] however is an important day for Sony?, threatening that far more was to come:So far, all Sony has seen from us is poking and prodding. A simple salute to let them know, we?re coming. Make no mistake, what you saw today and thought to be frustration is merely preparation for what?s to come.We said, expect us. Counting us out, would be a mistake. Later:For the sake of not shooting ourselves in the foot, I won?t comment on specific operational tactics we may or may not employ here. I will however say, that if Sony thinks LOIC is the only trick in our hat ? they?re in for a hell of a wake up call. We?re really going all out for this one.There are many different faces to the operation. Something we encourage is creative thinking.He also confirmed that this belief was shared by many others: ?My belief and that of all those you see here and many many more is that Anonymous is not done with Sony?. And it?s true, the IRC is filled with anonymous Anons planning a big attack, but due to my presence, the discussions on actual plans are kept off the main lines. Takai also stated that the fight could last for a long time: ?We?ve known all along this war would not be won in a day. We?re here for the long haul though.?
About the Author
About Shaw Capital Management
Shaw Capital Management – Investment Innovation & Excellence. We provide the information; insight and expertise that you need to make the right investment choices. Shaw Capital typically offers its clients such services as asset allocation and portfolio design; traditional and non-traditional manager review and selection; portfolio implementation; portfolio monitoring and consolidated performance reporting; and other wealth management services, including estate, tax, trust and insurance planning, asset custody, closely held business issues associated with the establishment or expansion of a family office, the formation of family investment partnerships or LLCs, philanthropy, family dynamics and inter-generation issues, etc.
Battlefield 3 will receive a Double XP Weekend this week. New unannounced DLC Map Packs and character customization’s are on the way. Plus information on Battlefield Premium Service Sources: Battlefieldo: battlefieldo.com BattleStrats: www.BattleStrats.com • YouTube www.youtube.com • Twitter: twitter.com • Live: www.twitch.tv • Facebook: www.facebook.com • Google +: plus.google.com • GTPO: www.g2po.com • Gaming News: www.BattleStrats.com • Gaming News Twitter twitter.com • Subscribe: www.youtube.com “Battlefield 3″ gameplay news DLC Map Pack Close Quarters Armored Kill info release date character customization dogtag assignments patch End Game 2142 commentary tank Premium Content Expansion Pack Double XP Servers
Everywhere you turn these days, people are talking about Twitter. There seems to be an explosion of these social network sites the past couple of years – MySpace, Facebook, Plaxo, LinkedIn, and now Twitter. If you don’t know what Twitter is, it is a social networking and micro-blogging site that allows users to send “tweets” as well as read other user’s (followers) “tweets”. Tweets are limited to just 140 characters.
Once you have your account established and your profile completed, here are 10 tools that I have found will help you maximize Twitter.
1. Mr. Tweet (www.mrtweet.com) – is a website that will recommend people for you to follow based on your tweets and the individuals you are currently following. This site helps you build up your following counts and you receive updates every 2 weeks.2. Tweetag (www.tweetag.com) – is a search engine for tweets. Tweetag allows you to browse through all the public tweets published on Twitter.com. On the homepage is a tag cloud which displays the 40 most frequent topics currently being discussed on Twitter. You can search for particular keywords, for example, QuickBooks and all the messages mentioning QuickBooks will appear.3. Tweet Deck (www.tweetdeck.com)- is an Adobe Air desktop application, currently in public beta, that looks to capture the abundance of social media and display it in a unique columned user interface. Okay what does that mean? It has the ability to group people together all on one screen. You can create separate groups for friends and work colleagues which allows you to easily monitor any subject within Twitter.4. Twittermysite (www.twittermysite.com)- allows you to add a Twitter button to your blog, website or even eNewsletter to get people to follow you.5. Minggl (www.minggl.com) or TwitterFox (www.twitterfox.net) – these tools are add-on’s if you use Firefox as your internet browser. The Minggl toolbar makes it easy to manage information across various social network sites such as Facebook, LinkedIn and Twitter. You can create a message from Minggl and select which sites you would like the message posted – to all or just one. You can view all the friends you have on all the social network sites and even send individual messages to them. TwitterFox is just an extension that notifies you of your friend’s tweets on Twitter. A tiny icon is added to the status bar which notifies you when your friends update their tweets – you can also update your tweets directly from TwitterFox.6. Ping (www.ping.fm) – Ping is a service that enables social networking users to post a single message to the various social networking sites simultaneously.7. Tweet Later (www.tweetlater.com) – allows you to send an automatic message to new followers welcome. You can set up the message to either be a public or private message and you are limited to 140 characters. With Tweet Later you can also set up keyword tracking alerts similar to Google alerts.8. Twitter Feed (www.twitterfeed.com) – is a service that allows you to set up an automatic feed from your blog to your Twitter account. You can control the frequency of the updates as well as add a prefix before each tweet such as “blog post”.9. Twellow (www.twellow.com) – is the yellow pages for Twitter that makes it easy for you to search for people on Twitter in a multitude of categories.10. TwitterBerry (www.twitterberry.com) – is a mobile client for posting updates to Twitter – for those that need their Twitter fix when on the road. There are also applications if you are an iPhone user – Twitter for iPhone (www.twitterforiphone.com).
Remember that Twitter is a social networking site so interact with your fellow followers, don’t just post tweets – share ideas, resources, build those relationships and have fun!
About the Author
Linda Siniscal, is the owner of Third Hand Bookkeeping Service which she started in 1994. Linda is a certified bookkeeper with the AIPB and a Certified QuickBooks ProAdvisor. Third Hand Bookkeeping Service can assist clients on both the MAC and PC platform. She is the former Treasurer for the International Virtual Assistants Association and served on their Board of Directors for the term 2005-2008. She is currently serving on the Board of Directors for the Delaware Virtual Assistants Association as their Treasurer for her second term 2009-2013. Linda can be reached at linda@yourextrahand.com or at 732-899-0810. Website: http://www.yourextrahand.com.
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